Social Shopping

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Social Shopping is a new way for consumers to find what to buy by measuring the buzz around products. Users recommend products, and the crowd defines the best products by recommending what they know and like. Good products go to the top of the list, weak products disappear: the setup is very much like the popular news website Digg. Buzz is measured by the amount of activity surrounding a product: how many times a product has been viewed, how many bloggers have written about it, and how many users have commented about it.

Users can add other users as friends, either people they already know or those they've met on the site and whose product recommendations they trust. Future enhancements will let users post their own product images and videos, and top-rated members will also be invited to beta-test new products from big brands.

The combination of consuming, curating and creating buzz is hot, as witnessed by the arrival of not only Stylehive, Crowdstorm and ThisNext, but also others like Wists, ShopWiki and Kaboodle. Most are very US-centric.

Time to launch local versions and find out who will lead the pack!

Wakensys have helped it’s clients to build Social Shopping and we are ready to help you too!