Google Analytics

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Google Analytics is a full comprehensive web-analytical service pack offered free of charge to all the users, the compelling features and benefits such as keyword comparison, custom dashboards and AdWords integration for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

You may already deployed some of other third party packages or techniques to track the traffic volume which is good you should try mix of all but google analytics is most often choice of all for starters.

In fact, since it’s easy on your wallet because it is freely. It is used on websites from static to dynamic. There are even free WordPress Analytics Plugins, easy to set up. You could learn more about page views, user behavior tracking, and average time on site, and importance of understanding bounce rates, unique visitors, referrer traffic and optimizing landing pages here.

I recommend you to go through the video tutorials