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Web 2.0

What is web 2.0? There is no clear definition for the above term in fact it’s taken the life in a way the web has been used. But the concept as such more toward two way communication very much dynamic phase of web. Web 2.0 inherited the attributes of socialize, collaborative, interactive and responsive web. Therefore we are completely changing the way we used to interact with web, Internet, People and as well as business, in fact it changes the thinking Patten of all these extremes.

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Content Management and Online Marketing

Marketing is a conversation you have with your customers. Key to a good conversation is your ability to listen and respond efficiently, appropriately, and in a manner that enriches the consumer’s experience of the conversation. So let’s take these trends and apply them to some specific online marketing activities and look at how a CMS can help us solve some of the problems.

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Software-as-a-Service

 

Software-as-a-Service (SaaS) is a growing phenomenon in worldwide business today. From the original ideas of outsourcing the data center and having third parties manage the software. SaaS also referred to as On-Demand is not “same old software as a service.” It represents a breakthrough in technology delivery, serving as a powerful catalyst for changing the value proposition and economics of business management.

SaaS in the Market Today

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How important SEO for companies.

 

Defiantly it is an indeed requirement for online business companies in todays competitive market. Not only concerning about selling and services through internet but also the tendency of advertising your company to the rest of the world. So Put more emphasis on thinking what possibly SEO could do to your business. What if the business world would aware of your company?

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Consider when you making a Blog comment.

Blogging is a new trend of keep in touch with the community around and very nice way of sharing knowledge among them. Having a blog to a web site would keep always visitors up to date. It is important to make blog post every now and then but one other thing we have to count on is community response to the posts that we make. In another words it has to be two way contribution of knowledge. This is where proper commenting function always makes the blog so interacting and gives whole new value to a discussion.

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Google Analytics

 

Google Analytics is a full comprehensive web-analytical service pack offered free of charge to all the users, the compelling features and benefits such as keyword comparison, custom dashboards and AdWords integration for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

You may already deployed some of other third party packages or techniques to track the traffic volume which is good you should try mix of all but google analytics is most often choice of all for starters.

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Customer Relationship Management

Customer Relationship Management is an essential tool for any organization that relies on it's Marketing team. You can rest assure there will not be data redundancy with the tool keeping track of the customers that are present in the system. The CRM gives the ability to maintain a professional relationship with your clients through proper documentation of your prior conversations, documentations and call logs.

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Social Shopping

Social Shopping is a new way for consumers to find what to buy by measuring the buzz around products. Users recommend products, and the crowd defines the best products by recommending what they know and like. Good products go to the top of the list, weak products disappear: the setup is very much like the popular news website Digg. Buzz is measured by the amount of activity surrounding a product: how many times a product has been viewed, how many bloggers have written about it, and how many users have commented about it.

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