It is that people most of the time online marketers miss the great chance of SEM or do not even know what Search Engine Marketing entails. A qualified SEM expert knows how important search engine marketing really is and why it’s so relevant in the battle of ranking high in search engines. It’s very important that they have a good search engine marketing strategy going on. To provide the specifics of what SEM is about and why it’s so relevant, this paper provides everything required for effective search engine marketing.